ZIPZERO APP
ZIPZERO’s mission is to help consumers monetise the enormous value in our shopping data. Every day, global giants like Google and Facebook track our transactional behaviour and earn cash by allowing retailers to target us online. Meanwhile, none of this wealth is shared with the owners of that data – the consumer.
We started ZIPZERO with the belief that consumers have a right to some of the money that is earned on the back of our shopping data. We created a smart tool – the ZIPZERO app – to give everyone the ability to gain access to these funds. Furthermore, we wanted to put this money directly towards an essential cause – monthly bill payments