Moitié

Moitié Cosmetics was founded by Sima Mosbacher, a computer engineer who went on to become the World’s Youngest Female Commercial Pilot at just 20 years old.

"I was facing an extreme lack of confidence. I couldn’t leave the house without drawing on my brows, and I was dependent on salon lash extensions as I had few lashes left from the damage. I realized there are a lot of women experiencing the same problem as me. That’s when I started to develop alternative makeup solutions which are time-saving and semi-permanent, plus safe for long-term use.

I created my lashes to give women a real solution that they could apply at home, to feel instantly glamorous, without spending hours at the salon, and wear confidently for 10+ days - without worrying about mascara running, or the hassle of re-applying false lashes daily. These lashes have changed my life. I hope they’ll change yours too!”

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