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Short form videos are relatively short, lasting somewhere between a few seconds to a few minutes. What’s considered a short form video depends on the platform. For example YouTube shorts are upto 60 seconds long, Instagram reels are about 90 seconds long while Facebook reels are 15 seconds or less.

Short videos can be of different forms, from lip-syncing to tutorials and how-to do demonstrations. Shorts are attention-grabbing and highly engaging with the aim to gain more likes and comments. They are gaining popularity on mobile devices where viewers need to consume content on the go.

What’s the reason behind this sudden rise in popularity of these short video platforms? The main reason is its ‘snackable’ form. Short videos run between 30 seconds to five minutes, are so convenient and likable to the global audience. For example, two-thirds of people prefer to watch a business video if it’s under a minute.