Donut

We are dedicated towards creating a better ecosystem for social welfare and services. We are currently working on a system to tackle some of the biggest challenges any social welfare group faces right now in India.

In our survey, we found that fundraising and getting more helping hands for carrying out tasks are some of the challenges. On getting to the root of the problem, we figured out that it is the lack of enthusiasm in the social welfare space among people that is the prime source of these difficulties.

We are currently working on understanding the problem at a deeper level and prototyping a working model.

Donut metaphorically refers to the sweetness that the underprivileged need in their lives and is phonetically similar to the word donate.

Donut is a social media app and one-stop destination for all NGO-related activities. Like in any social media app, NGOs can create their pages and post contents.

Users can subscribe to the organizations they want to stay updated about, engage with their content and chat powered by Smart Reply with the organisations. Organisations can create new petitions, fundraising campaigns or a simple photo post.

Organisations can subscribe to each other and network with each other.

For any user, donation to a fundraising campaign is a quick few click solution, where users enter the amount to donate and get redirected for money transfer.

The best thing is that users will get rewards for donating to the NGOs, in the form of discount coupons, gift rewards and the like. By controlling whom to give out the rewards to based on analytics, we can engineer user behaviour to make more frequent donations.

There are a point and level system in the app. Users on higher levels will unlock bigger rewards. Points can be earned by engaging with NGOs and levels are unlocked by earning points.

We have a leaderboard in our app to give shoutouts to users who donate with an open heart. There will also be ‘Donut badges’ such as chocolate, butterscotch, and vanilla, which we will give to the users once they cross a particular donation threshold.

Users can even apply as a volunteer through the NGOs page. They can use auto-filled information based on their previous applications for an easy apply.

If you are logged out, the app doesn’t force you to log in before you can go through the content on the app, unless you are doing something that really needs authentication. In that case, a simple bottom sheet lets you sign in from where you are in the app.