Phulala Sugandh Matichaa (Flower has the fragrance of sand) is an Indian Marathi language television series, which is broadcast on Star Pravah from 2 September 2020. The show is an official adaptation of the StarPlus series Diya Aur Baati Hum. Both shows Diya Aur Baati Hum and Phulala Sugandha Matichaa are produced by Shashi and Sumeet Mittal under the banner Shashi Sumeet Productions.
Set on backdrop of Shirdi. The story centers upon a 20-year-old college student, Kirti, whose dream is to become an Indian Police Service officer, and Shubham, a sweetshop owner and sweetmaker.